Why AR is the future – and VR’s days are numbered – Jack Mason, Dreamr

Looking ahead, I see its demise somewhat similar to that of 3D in the living room. Interestingly, retailer Curry’s did not list any 3D TV’s at the time of writing, a stark contrast to three years earlier, where CES in Las Vegas was calling it ‘the next big thing’.

In contrast, Augmented Reality (AR) – which uses devices already in your pocket – is rising in adoption. Apple recently announced improvements to its platform for developers, which will see more and more AR applications in the near future. And, last year, Ikea released an update to their app which allows consumers to “try out” furniture in their own home before setting foot in a store.

With no specialised equipment required, AR has the potential to revolutionise the way we see the world around us. At Dreamr, we’ve already seen firsthand prototypes of apps for use while shopping, showing you nutritional information and recommended dishes overlaid on top of grocery items on a supermarket shelf.

With Apple and Samsung both doubling down on their AR software, we have an interesting time ahead. AR will soon become a regular part of our lives. Expect a wide array of uses for this exciting technology, from AR games to interactive cookery books.  

There’s a new world opening up, which is overlaid on top of what we see today. A world that can be shared and enjoyed with others, all from the palm of your hand.

Jack Mason is the CEO of Dreamr.