Brand Revolution has acquired Leeds-based social-first creative agency Brilliant.
The deal brings Brilliant’s insights-led approach into Brand Revolution’s existing services, which include strategy, design, video, events, and merchandise.
Brilliant, founded over a decade ago, has worked with brands including Fox’s Biscuits, Thorntons, SPAM, and SKIPPY Peanut Butter, specialising in conversation-driving social content. The agency will retain its creative identity while operating under Brand Revolution’s global network.
Alisa Walsh Haynes, CEO of Brand Revolution said: “This acquisition is about expanding our House of Experts. Brilliant has built a reputation for crafting powerful, conversation-driving content, and their approach to social strategy aligns seamlessly with our mission: to create bold, emotionally resonant campaigns that connect brands with audiences in a meaningful way.”
Mike Davis, Managing Director of Brilliant, added: ““Brand Revolution shares our values and creative standards, making it a strong cultural fit. Their proven global scale means greater strategic breadth for our clients and broader opportunities for our team as part of the larger international group.”
Brand Revolution, which employs more than 200 staff across five continents, is known for its Return on Emotion® methodology, measuring emotional engagement in campaigns. Brilliant will continue to operate with its existing team, now backed by Brand Revolution’s international resources.
