The influencer marketing team over at Smoking Gun has snapped up Jamie Laing to front its latest content for Original Source’s ‘Nature Hits Different’ campaign.
The Made In Chelsea star turned BBC Radio 1 presenter, who recently completed his gruelling ultramarathon challenge for Comic Relief, appears in the video as he pranks wife Sophie Habboo.
Post morning shower, he ushers in brass band Mr Wilson’s Second Liners to rouse Sophie from her slumber. The video invites fans to nominate a friend in need of a morning boost for a chance to win a £10,000 holiday in nature – and a year’s supply of Original Source.
The video has already been viewed more than 880,000 times and across both Jamie and Sophie’s Instagram platforms.
Carly Chell, Smoking Gun’s director of social and influence, said: “Securing the right influencer partnership that absolutely nails the brand personality is critical to genuine audience engagement. We couldn’t wish for anyone with more boundless energy and enthusiasm than Jamie and the content exploded immediately.”
“Our comms challenge was to drive awareness through memorable content and we’re doing just that – not just with a one-off stunt but through a sustained series of lively and disruptive social moments, both on and offline.”
