Brand and communications agency, Ponderosa, has won a competitive pitch to deliver a 12-month marketing campaign with an EMEIA roll out, for leading smart home security manufacturer, Yale.
With a spike in demand for home security devices, Ponderosa has been tasked to raise awareness of Yale’s state-of-the-art, Smart Security Ecosystem during key consumer moments, including Summer, Back to School, Black Friday and Christmas.
Tapping into the brand’s ‘Security Made Simple’ messaging, Ponderosa will create a marketing strategy, develop creative concepts and deliver a full asset roll out.
Research from Statista suggests by 2029, the smart home security category will reach 8.1bn euros, indicating strong consumer demand and an upward growth trajectory.
Ponderosa will focus on Yale’s product range within its Smart Security Ecosystem, ensuring that messaging resonates with consumer needs, and aligns with the brand’s core promise of simplicity and reliability.
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The consumer campaign will be rolled out across multiple markets through live in and paid media channels, with the agency supplying Yale with campaign material for local deployment.
Richard Midgley, managing director at Ponderosa said: “We’re really looking forward to showcasing Yale’s product range and hope to unlock (see what I did there) even more market share for the brand.
“With our strategic and creative insights, we’re excited to drive engagement and enhance Yale’s global presence in the market.”
Angelique Charbonnier, marketing and head of marketing, Yale EMEIA added: “We’re looking forward to collaborating with the team at Ponderosa to strengthen our brand positioning. Their strategic and creative approach will help bring our existing Security Made Simple messaging to life across multiple markets, ensuring consistency while driving engagement with consumers.”
The partnership marks a significant win for Ponderosa as it continues to expand its portfolio of high-profile clients in the home and lifestyle sector. Founded in 2009, Ponderosa is a Leeds-based integrated marketing agency delivering award-winning campaigns for household brands. The agency’s Better Works strapline underpins the ethos of the agency; to gain better insights, to generate better ideas to create better results for clients. Ponderosa was acquired by independent marketing services group, Audience Collective in 2020.
