Digital and business strategy agency Embryo has acquired prominent content marketing agency Making You Content.
The strategic move marks a significant step in Embryo’s growth and the formation of the Embryo Group, aimed at providing clients with a comprehensive independent network of business strategy and marketing solutions.
Ross Green, CEO of the Embryo Group, said: “We’re excited to announce this strategic move that cements our commitment to continuous growth and innovation.
“Having followed Making You Content’s journey and knowing how their values and commitment to clients align with our own, I knew they would be the perfect addition to the group. I’m looking forward to working with Kelly and continuing to build a leading and versatile digital marketing group.”
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Kelly Gilmour-Grassam at Making You Content says: “This is a significant step forward for our agency. After over a decade in the business, I’m really excited to join the Embryo Group as we look to build our collective offering and the value MYC delivers to its clients.”
Embryo is a leading independent digital marketing agency with a holistic approach that combines curiosity, creativity and technology. The agency focuses on looking at challenges from unexpected angles, using their proprietary tools and intuition to uncover extraordinary insights and also offers expertise in organic (SEO, content, digital PR), paid (PPC, affiliate marketing, paid social) and creative (design and development). Clients include B2B and B2C brands from various sectors across the UK and worldwide.
The Embryo Group will operate from the agency’s Manchester headquarters, with plans to further expand its team and service offerings.
