Manchester’s Brazen has been appointed by Yumsh Snacks to handle the national and consumer PR for a new crisp brand called Ten Acre.
Yumsh Snacks, also based in Manchester, says Ten Acre will be offering eight flavours that are all gluten, dairy and MSG free as well as being kosher, halal and suitable for vegans and vegetarians.
The Great Ancoats Street agency has been tasked with launching the new product into the UK and worldwide markets, with a view to securing key distribution channels and creating consumer demand.
Brazen founder Nina Webb said: “Ten Acre is an amazingly original brand in a very competitive marketplace and our strategic response will ensure we get cut through.
“The product is not only superior in quality, but the brand oozes with eccentricity, friendly persona and talkability – right up Brazen’s street.
“Ten Acre’s approach to marketing is already stand-out, and with our hard work, expertise and passion, we believe we can break new ground together.”
Brazen’s Ten Acre team will be headed up by client services director Peter Burling supported by Associate Director Louise Jacobson with an additional three-strong account team.
