Character World Brands has been acquired by Texas group, Bioworld, for an undisclosed sum.
The Cheshire merchandising company works with brands including NFL, NBA, Barbie, Marvel and Lego.
“Joining Bioworld’s impressive ecosystem will accelerate our growth, allowing us to leverage its scale and support to reach more consumers with our comprehensive home solution,” said James Walker, CEO of Character World Brands.
“We will look to strengthen our home textiles offering as well as continue the growth of our new segments in hardlines that launched in 2025. As a team, we are delighted to become part of a global business that shares the same values and ambitions.”
Founded in 1998, the Cheadle firm is one of Europe’s biggest licensed home textile companies.
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Meanwhile, Bioworld is a leading global manufacturer of licensed apparel, accessories, and home goods, with brands ranging from New Balance, to Ben Sherman.
Bioworld CEO, Raj Malik, said that the acquisition would “enhance the growth trajectory for both companies.”
“This is a partnership that represents a mutually beneficial opportunity for both companies.
“By leveraging our global reach and product expertise, we can create significant growth opportunities. This new venture aligns closely with our business and delivers exceptional value for our shared customers while increasing our footprint in the EU.”
Malik added that the “strategic union” would “push the boundaries of the licensing industry in the US, UK, and Europe.”
The US company said that it was “actively exploring” further acquisitions, with more set to be announced shortly.
