SocialChain parent Brave Bison has massively boosted its SEO offering and more with the acquisition of SEO, content strategy and digital PR services provider Builtvisible.
Founded in 2009, Builtvisible boasts an enviable roster of clients across the retail, travel and financial services sectors including Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group.
As part of the deal, Builtvisible will be integrated into Brave Bison’s existing performance and commerce practice, under newly promoted CEO Hannah Kimuyu.
Builtvisible CEO Geoff Griffiths and COO Rebecca Brown will join the Brave Bison leadership team as chief commercial officer and managing director of organic performance respectively, working closely with managing partner Andy Platt and the wider team to keep clients ahead of the rapid evolution of the search landscape.
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The announcement follows Brave Bison’s acquisition of sports marketing agency Engage Digital Partners in December 2024, and comes as former acquisition SocialChain celebrates its best year on record with revenues exceeding £11m following several transformational new business wins.
The move will furnish Brave Bison with what it says is the UK’s largest independent SEO team – offering clients a scaled platform for innovation, particularly in the realm of generative and AI powered search. Working in close partnership with Brave Bison’s award-winning AI and technology teams, the expanded SEO function will design, build and bring to market proprietary solutions that help clients capitalise on emerging search platforms and behaviours. It will also work closely with Brave Bison’s social-first creative and strategy specialists, SocialChain, and sports marketers Engage Digital Partners to innovate solutions at the intersection of social, search and community engagement.
Hannah Kimuyu, CEO performance and commerce, Brave Bison said: “No one knows search better than Geoff, Rebecca and their team. Builtvisible boast an enviable roster of ambitious clients and the talent and expertise to deliver for them.
“Not only this but they share our values of bold curiosity and constant impact. With a combined focus on outcomes over outputs and a scaled platform for innovation, I’m incredibly excited about what we’ll build together.”
Geoff Griffiths, CEO, Builtvisible added: “Our landscape gets more complex daily and clients are crying out for truly connected thinking at the intersection of brand and performance.
“Becoming a part of Brave Bison offers us a phenomenal opportunity to supercharge our strategy offering by plugging into their deep AI expertise and wider specialisms in paid media, social media and commerce. I can’t wait to get started.”
Oliver Green, Executive Chairman, Brave Bison, noted that artificial intelligence is changing the way all of us discover and buy products online, making digital media buying even more complex. He continued: “Builtvisible’s expertise will not only enhance our existing service offerings in the search space but also provide our clients with cutting-edge innovation to help them capitalise on the complexity of modern media.”
