GAME ON as Northern industry vet launches ‘simple but revolutionary’ new agency

“The digital marketing landscape is about to be disrupted,” says industry veteran Francesca Brookes, with the launch of GAME ON, a “next-generation marketing agency that fuses data-driven insights with cutting-edge creativity to deliver powerful, high-performing campaigns.”

Brookes brings over a decade of experience in digital marketing, having worked at agencies such as Stickyeyes / Reprise, Enjoy Digital, SALT.agency, and Connective3. She has led digital strategies for a diverse portfolio of global clients, helping brands achieve success through precision-targeted campaigns and innovative strategies that were sometimes ahead of their time.

At GAME ON, the approach is “simple yet revolutionary”: Combine data with creativity to ensure every marketing effort is not just seen, but truly engages the right audience.

Instead of relying on broad, outdated tactics, GAME ON promises to prioritise relevance and impact, choosing the right channels, platforms, and formats to reach audiences where they actually spend their time.

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“We’re not just another agency. We’re a team of strategists, creatives, and data specialists who believe that marketing should be both intelligent and bold,” added Brookes. “Agencies lean too heavily on a singular channel approach, which is ok, it’s how marketing has been done for years. However it’s 2025, and marketing, as well as how we approach it, has dramatically changed. At GAME ON we want to create solutions, so we audit, we review, we strategise and we create a combined approach that will work to grow businesses and resolve the root problem.”

With a focus on innovation, GAME ON is designed for brands that are ready to break free from conventional marketing approaches and embrace strategies that truly move the needle.

Whether it’s social media, paid advertising, SEO, PR, content, videography or full-scale digital strategies, the agency ensures that every campaign is tailored and bespoke to maximise reach, engagement, and ROI.

“We always set out to be truly agile,” said Brookes. “And having worked across every service I wanted to make sure that every business we work with had everything available to them for success, so we incorporate that into our strategies.”

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