IDHL has appointed former Wavemaker digital planning lead Sarah Dillon to the newly created role of head of strategy.
Dillon will report to IDHL’s director of group accounts and client success Sharon Palmer and is based in Manchester, working alongside media strategy director Tom Walkden and director of product & strategy Andrew Mackenzie.
Dillon is responsible for spearheading IDHL’s strategic planning capabilities across integrated accounts for new and existing clients. She will oversee the development of effective data-driven digital marketing strategies that solve clients’ challenges and align with their business objectives to maximise growth and profitability.
In addition, she will lead IDHL’s Growth Framework – the agency’s strategic planning system to build effective client solutions, across paid, owned, earned and shared channels, delivering integrated solutions for clients and measurable business results in an increasingly complex digital landscape.
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Dillon began her agency career at dentsu-owned Carat in 2013 before moving to GroupM agency MediaCom in 2015, where she progressed to digital account director. In August 2020 she took up the role of head of gigital and paid media at Digitonic before joining Wavemaker in 2022 as digital planning lead. She has worked with national clients and leaders in their sectors including Subway, Trainline, Jet2 Holidays and Merlin Entertainments.
Sharon Palmer, director of group accounts and client success, said: “I am thrilled to welcome Sarah to the team. She brings a wealth of experience delivering impressive results for top tier clients.
“At IDHL intelligent insight and a deep understanding of our clients’ ambitions sits at the heart of our approach to accelerate growth and unlock their full potential. Sarah’s appointment marks the next step in this journey as we bring together our strategy experts into one client-centric team focussed on delivering seamless and effective integrated solutions for our clients.”
Dillon added: “I’m delighted to join IDHL at such an exciting time for the business as it continues to grow and acquire talent to bolster its growth services for clients. I’m thrilled to work alongside some like-minded, inspiring individuals and share the vision of integrating with client’s businesses to be considered partners in their growth trajectories.”
Last year IDHL united eight of its nine agency brands and people under a collective vision to build the UK’s leading growth-centric digital services agency to deliver value for clients and partners. This month the agency announced its latest acquisition – The MTM Agency – bolstering its capabilities in performance, web, ecommerce and data intelligence as well as deep technical expertise with sophisticated complementary capabilities across creative, strategy and insight, as well as influencer marketing and PR.
