Macclesfield-based Pretzel Group has rebranded as Ideate Digital.
The new name is to better reflect its new offering of “bringing ideas and data together” to create marketing campaigns and websites.
“The Pretzel Group was formed in 2020 with a different purpose, and our vision and expertise has shifted in a new direction. Ideate cements our current position as an innovation leader and strategy consultant rather than just another digital agency,” explained Ideate Director and Founder John Butcher.
“It feels the right time to rebrand as Ideate to highlight our capability to deliver a big agency service, and big ideas, but delivered as a small team of experts. We’re not just about tactical execution, but leverage data-driven insights, technology and take a value-led approach to client relationships to deliver the things that matter.”
READ MORE – Pretzel formed from merger of Hop PR and Immense Digital
Butcher formed Pretzel when his agency, Immense Digital, merged with Hop PR. Co-founder, Becki Wiper left Pretzel in 2022, joining Jam last year.
“Our rebrand is underpinned by a strong period of growth, as we focus more on our core specialisms. Starting 2025 as we mean to go on, we’ve already won a number of competitive pitches adding exciting new business to our client roster,” continued Butcher.
“We were appointed by Mint Finance LTD to create its online presence and delivered a fully-optimised, high performing development project in just six weeks. We’ve also created a new WordPress site for Cheshire agency The PR Boutique and will be supporting the high-performing business with increased organic rankings and site development.”
