Forestry England has launched an influencer-led campaign to encourage people to explore woodlands.
Where Adventures Are Made has been developed and produced by Liverpool production company, Zut.
“We believe that everyone deserves the opportunity to create their own adventures in our forests,” explained Alexander Broun, Marketing Manager, Forestry England.
“The ‘Where Adventures Are Made’ campaign, brought to life by Zut, beautifully captures the spirit of exploration and reinforces our commitment to making our spaces welcoming and accessible for all. It shows that no matter your background or experience, there’s an adventure waiting for you.”
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The creative showcases the many activities awaiting visitors, from walks to den-building. Zut focused on authentic representation using a range of micro-influencers and content filmed at Delamere Forest.
The multi-platform campaign features a 30second commercial, which will air on Channel 4’s streaming platforms, plus social edits, out of home, plus an influencer event in London. There will also be influencer-generated content and digital advertising.
Forestry England manages and cares for the nation’s 1,500 woods and forests, which had over 285m visits in 2023/24.
