US email marketing agency CodeCrew has appointed The SEO Works, an award-winning digital marketing agency based in Sheffield, to help them crack the code to SEO.
CodeCrew helps B2C and e-commerce companies ace their email marketing campaigns, offering clients anything from full email marketing strategies to inbox performance tracking or contact list growth.
CodeCrew wanted to rank organically for relevant search terms within its competitive market. While the company already does well for brand terms, it felt a need to improve performance in terms of rank for head terms, commercial and service keywords. The overall aim is to drive businesses to the site and encourage conversions for its email, text and automation services.
Although based in America, CodeCrew was not set on collaborating with an American agency. Having previously had negative experiences with an agency it wanted a new partner that could offer stable and consistent results, who ranked well themselves, and who had worked within the email marketing sector before.
Andrei Marin, co-founder at CodeCrew, said, “After an interview process that took a little over a month we’ve decided to move forward with The SEO Works as our SEO partner. Having tested the market several times over the past couple of years, we knew exactly what we were looking for from our next partner. As well as what some of the common pitfalls are in this space, we strongly believe that The SEO Works team is well equipped to take CodeCrew’s search rankings a few levels higher.”
The SEO Works will approach this campaign slightly differently, as CodeCrew will be predominantly targeting a US audience. CodeCrew ranks often for searches that are not relevant, accidentally driving the wrong type of traffic to the website. The team will aim to combat this by completing an in-depth keyword analysis and then using these findings to re-vamp their approach to SEO. This will help Google better understand what CodeCrew actually does.
When completing initial audits, The SEO Works found that the CodeCrew website was actually ‘over-optimised’ and had an outdated SEO strategy. Because of this, the site was losing trust from Google, harming organic visibility. The team at The SEO Works will spend time making the site flow better, with more natural language. This will add more authority to the site, allowing Google to trust it again, and in turn rank as CodeCrew desires and ultimately push conversions through the site.
Alex Hill, sales director at The SEO Works, said: “There’s no better challenge than working with a client also in the digital marketing space. We love when the clients offer us a challenge, and CodeCrew being based in the US is just one of them. We know we’ll break the code and solve the SEO challenge for CodeCrew.”
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the marketing sector such as The Social Shepherd, Surgery Red Cow and Nepa.
