Days after announcing 7-figure backing from the Northern Powerhouse Investment Fund II, 75 Media has acquired an outdoor portfolio with a reach of 19m.
The Leeds operator will operate the majority of Mass Media’s large format digital roadside billboards – a total of 31 new sites, reaching around 19m every fortnight.
“This acquisition is a significant step forward for 75Media. It not only enhances our digital portfolio but also sends a clear message to the industry – we are expanding, we are investing, and we are committed to delivering high-quality roadside advertising opportunities,” said Paul Inman, CEO and Founder of 75Media.
“Mass Media has built an impressive estate of large-format digital sites, and we’re pleased to be bringing them into our network. With the addition of a large proportion of its future pipeline of D48s and LFDs, we’re accelerating our growth and giving advertisers even more ways to engage with real audiences in prime locations.”
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In addition to the 31 existing sites, 75Media will also run a large proportion of Mass Media’s agreed future pipeline of D48 and large-format digital (LFD) sites, taking the total number to 49.
“Now is the right time for this transition. We’ve had great success with our large-format digital portfolio, and 75Media is well-placed to take these sites forward,” said Mass Lambresa, CEO of Mass Media.
“As we move on to new projects in the OOH industry, focusing on emerging technologies and development, we’re confident that this move benefits both parties and ensures a strong future for these high-quality locations.”
75 Media now has a total of 1300 classic and digital billboards and says it now has the ability to to broadcast to over 53% of the country’s adult population.
