Liverpool FC recorded a loss of £57m in the last financial year, after losing millions in broadcast revenue.
Its media revenue was down by £38m to £204m, due to the club qualifying for the Europa League, rather than the Champions League.
The club said that this was partially offset by increased broadcast income from Premier League games being featured.
Matchday revenue rose by £22 million to £102 million
Commercial revenue rose by £36 million to £308 million
Administrative costs rose by £38 million to £600 million
Overall revenue rose by £20 million to £614 million
The loss before tax was £57 million
“Operating a financially sustainable club continues to be our priority and, with the continued increase in costs, it’s essential to grow income streams year on year to maintain financial stability,” said Jenny Beacham, LFC’s Chief Financial Officer.
“The success of our commercial operations, together with the opening of the new Anfield Road Stand, has increased our revenues during this reporting period, which demonstrates our desire to continue to compete at the highest levels of football in the men’s and women’s games.
“The global appeal of this football club continues to be phenomenal and is the underlying strength and opportunity we have for continued growth. We also take our social responsibilities seriously, using our global appeal to increase our community impact and sustainability efforts, in which we are leading the way across the football industry.
“We will continue to operate in accordance with football’s financial rules and regulations while maintaining investment opportunities in our operations, infrastructure and players. Our focus right now is to finish this season as strong as possible, both on and off the pitch, to fulfil our collective ambitions for success.”
READ MORE – Liver Bird inspires Liverpool FC redesign
The biggest increase was commercial, with 4 new global partners signed during the period – UPS, Google Pixel, Peloton and Orion. Kodansha and Carlsberg also extended their partnerships
The rise in matchday revenue was mainly due to the Anfield Road Stand opening and a higher number of competitive games played at Anfield.
It also saw “significant growth” in ecommerce, with more than 1m downloads of its official store app, which represents almost 20% of its ecommerce sales.
Liverpool also said there was a record breaking performance across its social media, with 1.5bn social media fan engagements and 37m new followers across its social channels. This was led by its new WhatsApp channel.
