The final episode of BBC One’s third series of The Traitors is nearing 10m views after 28 days, with 9.6m having now watched the dramatic finale either live or on BBC iPlayer since it aired last month.
The show has also achieved a series average of 9m (38.2%) after 28 days, smashing the previous series’ average of 6.8m (37.6%) by over 2m viewers.
The Studio Lambert format, and winner of the Format of the Year prize at last year’s MIPTV, shot at Ardross Castle in the Scottish Highlands, about 30 miles from Inverness, and aired from January, 1-24. It closed with an overnight audience of 7.4m (42.4%) tuning in to watch Claudia Winkleman present (spoiler alert) Barrow-in-Furniss’ Jake Brown and Welsh contestant Leanne Quigley with a joint share of the £94.600 prize pot after whittling down the original 25 contestants through the traditional mix of murders and banishment.
According to Barb data the finale figure has now risen by more than 2m to 9.6m (42%) after 28 days, making it the most-watched episode of the series, followed by the opener which rose by more than 4m, from a record 5.1m (29.5%) to 9.5m (38%).
The consolidated data shows that the finale of the 12-parter is also the most-watched BBC entertainment programme of 2025 so far, followed by the launch of The Apprentice on January 30 with 6.2m (31.8%), and Michael McIntyre’s Big Show opener (5.8m/34.3%) on January 18.
In another win for the IDTV-created format, the final episode of the show’s companion podcast The Traitors: Uncloaked, from Listen Productions and presented by Ed Gamble, is the broadcaster’s fourth most-watched entertainment show of the year so far, with a consolidated audience of 5.7m (34.6%) after 28 days.
It came in just ahead of New Year’s Day’s Celebrity Gladiators special, another Northern success story which shoots on a specially created set at Sheffield’s Utilita Arena, which reached 5.3m (32%) in the same period.
Earlier today, The Traitors was confirmed as a returning nominee for the Broadcasting Press Guild Awards’ Best Entertainment prize. The show, which won the prize last year, will compete with The Piano (Channel 4), Clarkson’s Farm (Prime) and four-time BPG Award-winner Mortimer and Whitehouse: Gone Fishing (BBC2) in the sought-after category.
