Leeds’ Propaganda Brand Consultancy has won the brief to lead on transformative brand strategy for attention deficit hyperactivity disorder (ADHD) services provider ADHD 360.
Leveraging its proprietary Brand Discovery process, Propaganda will develop a comprehensive brand strategy and long-term activation plan that aligns with ADHD 360’s expansive reach, innovative approach, and ambitious growth objectives in the field.
ADHD 360 has established itself as a vital service provider, offering diagnosis, treatment, training, and education for those with ADHD. With approximately 2.6 million people in the UK estimated to have ADHD – representing around 4four per cent of the population – the demand for effective and accessible care is at an unprecedented high.
Unfortunately, the current public infrastructure struggles to meet this demand, exacerbating misunderstandings and awareness gaps surrounding ADHD, which in turn delays necessary interventions for those in need.
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In response to this pressing challenge, Propaganda will craft a renewed brand and proposition for ADHD 360, positioning the organisation as a leader in the critical societal and industry change needed to enhance outcomes for individuals living with ADHD in the UK.
Phil Anderton, CEO at ADHD360 (pictured), said: “ADHD is quickly gaining awareness, but public understanding is still very low. We believe the time is right for a leader in the space to emerge, and as such, recognise the power that brand will play in helping us become that leader. We are excited to work with Propaganda to make our vision a reality”
Tom Fowler, consulting director of brand strategy and planning at Propaganda, added: “We are thrilled with the opportunity to work with ADHD 360. The statistics present a sobering reality, and it’s evident that substantial change is not just needed, but crucial.
“By improving access to care and challenging public perceptions, as well as advancing policy, ADHD 360 is poised to create a nationwide impact. We are excited to assist in bringing their vision to life.”
ADHD 360 is a private clinic that specializes in diagnosing and treating ADHD. They offer a variety of treatment options, including counselling, coaching, and family support.
