KOMI Group, the Manchester-based digital media business, has reported a 45 per cent year-on-year increase in annual turnover and a 77 per cent year-on-year rise in Q4 revenues.
Founded in 2016 as Facebook page, It’s Gone Viral, KOMI Group has grown into a global digital media powerhouse. Under the leadership of co-founder Andrew Trotman and group managing director Sam Lenehan, its team of 120 manages a portfolio of over 40 social media brands, generating more than 4bnn monthly views and with an audience of over 150 million people around the world.
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Over the past four years, the business has grown its audience twentyfold, engaging diverse, international demographics across platforms such as YouTube, Facebook, TikTok and Snapchat. Since 2021, KOMI has completed four strategic acquisitions, including media brands Happiest, Get Lost, and The Tradesmen, strengthening its position with niche audience sectors while maintaining its trajectory of rapid, sustainable growth.
KOMI’s success has been further bolstered by two significant growth capital investments from BGF, the UK and Ireland’s most active investor in high-growth businesses. The first round, secured in November 2022, was followed by an additional £5.5 million investment in July 2024, bringing total BGF funding to over £10 million. These investments are being used to drive international expansion, strategic M&A, and talent acquisition.
In 2025, KOMI is setting its sights firmly on international markets, with an enhanced focus on North America. Plans are already in place to establish a dedicated US team, as part of KOMI’s ambition to build the most engaged digital audiences in the world.
KOMI thrives in the fast-paced digital media landscape by leveraging its agile and diversified business model, which spans digital publishing, talent management, and content licensing. Its in-house tool, KOMI Insights, plays a pivotal role, harnessing real-time data from billions of monthly views to identify trends, optimise content, and deliver measurable results for clients, creators, and advertisers.
KOMI Group founder Trotman said: “Our mission has always been clear: to build the world’s most engaged digital audiences. This drives everything we do. By providing people with content they want to watch, in a place they’re going to watch it, while reacting rapidly to platform trends, we’ve been able to grow sustainably and continually expand our reach. We’re excited to keep innovating and finding new ways to entertain and engage audiences around the world.
Group MD Lenehan added: “Our success is rooted in the structure and culture we’ve built across the business. We’ve created a scalable, sustainable model that allows us to deliver real value for audiences, creators, and partners alike. 2025 will be a transformative year as we continue expanding internationally, strengthening our operations, and unlocking the full potential of the platform we have now built and tested.”
