OOH advertising specialist, 75Media, has unveiled an AI innovation that will allow businesses of every size to access the brand-building power of outdoor advertising.
The proprietary BOB (Billboard Optioning & Booking) system was initially launched in April 2024, and now enters its next chapter with BOB 2.0, a beta version of an AI-powered upgrade that promises to “simplify outdoor advertising like never before.”
Equipped with real-time chat functionality and an intuitive campaign builder, BOB 2.0 empowers users to plan impactful campaigns without the jargon or guesswork.
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“At 75Media, our mission is clear: to make outdoor advertising accessible, effective, and measurable for every business,” said Paul Inman, managing director at 75Media. “Whether you’re a seasoned marketer or an SME owner stepping into outdoor advertising for the first time, this innovation takes the complexity out of the equation. All you need are your marketing goals – BOB does the rest.”
BOB 2.0’s key features include:
- AI-driven insights: BOB will answer questions around campaign planning, ROI measurement, and 75Media’s network of over 1,300 digital and classic billboards nationwide
- Interactive campaign builder: this feature will transform user goals into actionable plans, guiding them step-by-step
- Tailored support: BOB 2.0 seamlessly connects users to 75Media experts for personalised assistance when needed
“This is just the first phase of a planned rollout of new technology within our business,” continued Inman. “AI will not only open the door to more customers by breaking down barriers of entry, but it will also help us streamline operations and enhance efficiency behind the scenes. We’re excited to see how the beta version performs and are fully committed to incorporating user feedback to make future releases even more aligned with customer needs.”
The beta phase of BOB 2.0 will play a pivotal role in shaping the platform’s evolution, with user experience at its core and client feedback directly informing future enhancements and feature development.
The launch marks a significant step forward in 75Media’s journey to becoming a tech-led media operator. By focusing on delivering real audiences and ROI-driven solutions, the company is addressing the demand for smarter, data-backed advertising strategies.
Inman concluded: “The outdoor advertising sector must evolve to remain relevant in today’s fast-paced, data-driven world. It’s not just about bigger screens or new hardware; it’s about making what we have work smarter for everyone. As businesses grow weary of digital ad fatigue, we’re offering a tangible, measurable way to connect with real audiences.
“With BOB 2.0 as the foundation, we’re already planning our next phases of innovations to ensure outdoor advertising stays ahead of market demands and evolves alongside advertiser needs.”
