Cushelle, one of the UK’s best-loved toilet tissue brands, is bringing a little holiday humour to the streets of its home town of Manchester, with a hand-painted mural featuring Santa Claus taking a well-deserved break on the toilet, accompanied by Cushelle’s mascot Kenny the Koala.
The mural on Thomas Street in the Northern Quarter is designed by Publicis London, painted by Global Street Art, and has a twin on the Mare Street in London. It is part of Cushelle’s Selfishly Soft creative platform, which launched earlier this year. The campaign aims to empower people to prioritise themselves and indulge in moments of self-care – starting with the superior softness of Cushelle – and remind us that even Santa deserves a moment of “me time” this Christmas.
Santa himself, a man famous for putting others first, is the perfect ambassador for the message. As depicted in the murals, even he craves peace and indulgence amidst the festive chaos. Cushelle ensures it’s the softest break possible.
Each over-13-meter mural vividly brings the humour and charm of the campaign to life. Santa is seated on the toilet in a cozy, festively decorated bathroom, complete with glowing fairy lights, holiday décor, and a pile of presents stacked by the door. Kenny the Koala stands by mischievously, offering a roll of Cushelle Quilted to complete Santa’s moment of indulgence.
The murals are live for festive shoppers until 6th January, with the Manchester site also celebrating the city as the proud home of the brand’s mill, where its selfishly soft tissue is manufactured.
Martina Poulopati, global marketing and communications director at parent Essity, said: “Christmas is a time for giving, but sometimes you need to give yourself a break, too. With Selfishly Soft, we’re reminding everyone that moments of indulgence are not just necessary—they’re deserved.”
Leanne McLeod, senior brand manager, Cushelle and Velvet, at Essity, added: “These murals are a cheerful reminder that during the busy holiday season, it’s important to take a moment for yourself. They bring humour and heart to the festive period while keeping Cushelle top of mind.”
