Connective3 has won a competitive pitch for natural health company and supplement firm, BetterYou.
The Yorkshire brand has brought in Connective3 to deliver a joint content, social and paid media strategy to grow awareness within the vitamins and supplements market.
“We are very excited to be helping BetterYou pivot their digital strategy to lean into a more retailer-focused approach,” said Claire Stanley-Manock, Chief Strategy Officer, Connective3.
“They have an amazing product, brand story and fresh look, and with our content, creative and social approach we’re really looking forward to helping them grow.”
As well as supplying retailers, like Hollan & Barrett and Boots, the company also has a direct to consumer online offering.
“We’re thrilled to be working alongside Connective3 to help us achieve our digital acceleration plan for the BetterYou brand. We were really impressed with Connective3’s strategic approach presented as part of the pitch process and are really looking forward to seeing the results the partnership will bring!” stated Jamie Courtnell, Digital Brand Manager at BetterYou.
