Victoria Leeds has launched its new Christmas campaign, Catch the Magic.
Created by BGN, the Manchester agency explained that it took its inspiration from a snow globe and developed a semi-abstract orb ornament as the central theme.
“This is the third year we have delivered Victoria Leeds’ Christmas campaign, and we are delighted with how it’s turned out,” said David Newton, Creative Director at BGN.
“We put discerning customers at the very heart of it and showcased a number of compelling reasons why they should visit. Its foundation is very much about creating a ‘wow factor’ and intrigue, but with a seamless connection – from the in-person event to a vibrant digital experience.”
The creative will include in-person activation, where customers can catch a ball in an interactive cyclone machine, plus digital, social media and OOH advertising.
“Over the past three years BGN’s understanding of our customers has got stronger and stronger,” said Hayley Brightmore, Marketing Communications Manager at Victoria Leeds.
“‘Catch the Magic’ encapsulates everything we are and stand for as a premium destination. Its sophisticated, high-end and puts our stores and restaurants front and centre, alongside our convenient and hassle-free location right in the heart of Leeds.”
