BGN, the Manchester-based brand-led design and digital agency, has updated the much-loved FUNKIN COCKTAILS Ultimate Nitro Cocktail Advent Calendar for 2024.
FUNKIN launched its first advent calendar in 2022. The aim this year was to refresh it with a new shape and a trend-focused design – both of which are underpinned by the campaign line: ‘Anytime, Anywhere. IT’S FUNKIN TIME’.
FUNKIN COCKTAILS is the UK’s leading cocktail brand. Its Nitro Cocktail range includes alcoholic mixed drinks infused with nitrogen to create a smooth, velvety texture and a smooth head. The calendar is available exclusively online at funkincocktails.co.uk.
David Newton, creative director at BGN, said: “Drawing inspiration from Gen-Z style designs, we have put FUNKIN COCKTAILS’ signature brand colour, purple, front and centre which sits alongside accent colours for each Nitro Cocktail that is featured in the calendar. We have also incorporated vibrant patterns and prints to create a fun, youthful aesthetic that resonates with the target audience. David added: “We have also worked hard on maintaining strong brand recognition, with the FUNKIN COCKTAILS logo remaining prominent and top in the visual hierarchy.”
Beth Gallagher, head of digital marketing at FUNKIN COCKTAILS, added: “Christmas is a key trading time for us, so we wanted the 2024 calendar to have real standout. BGN has done a fantastic job by combining fun, joy and aspiration. The reaction so far has been brilliant and I’m confident it will be enjoyed right up and down the country in the run up to the big day.”
