Quickline Communications is the newest commercial partner at Hull City Football Club after announcing a deal for the rest of the 2024/25 season today.
Based in East Yorkshire, the rural broadband provider will collaborate with the club to bring initiatives to supporters and deliver benefits to communities across the East Riding of Yorkshire and Northern Lincolnshire.
The partnership kicks off tomorrow night (November 26), with Quickline offering hundreds of free drinks to fans attending the Sheffield Wednesday match – both home and away we’re reliably informed. Over the coming months, fans can also look forward to special giveaways, competitions and events hosted by Quickline.
As part of the agreement, Quickline will distribute free match tickets to schools and community groups, offer exclusive signed merchandise, and team up with current and former Hull City players to deliver events for young people across the region.
To wrap up the season, Quickline will host a competition where two grassroots football teams will win a “Day in the Life” experience event with Hull City. The teams will train with first team coaches, use the players’ dressing room, dine in the team canteen, and participate in professional pre- and post-match routines at the club’s training ground.
Quickline’s branding will feature prominently on home match days at the MKM Stadium, with LED advertising, concourse displays, and appearances in the official matchday programme.
Quickline delivers award-winning broadband to rural and hard-to-reach communities in Yorkshire and Lincolnshire. The company’s hybrid network provides high speed connectivity to communities left behind by other providers, enabling residents and businesses to thrive in the digital age.
The collaboration is further demonstration of Quickline’s commitment to make a positive impact on communities where it is delivering a broadband network. Underpinned by its ‘Qfutures’ programme, the company is focused on educating people, enriching livelihoods and enhancing the environments where they build.
Andrew Clark, head of commercial and marketing at Hull City, said: “We are delighted to welcome Quickline on board and excited to work with them to the benefit of both parties. Quickline will be using the City brand to support their marketing efforts in rural areas across the wider Yorkshire region and providing supporters with further opportunities to engage with the club.”
Kat Jeffery, head of marketing at Quickline, added: “As our network continues to expand across East Yorkshire and North Lincolnshire, this partnership with Hull City allows us to connect with a larger audience. More importantly, it provides meaningful ways to engage with and support rural communities through giveaways, events, and experiences that bring people together.
“We’re especially excited about the focus on grassroots football and the promotion of health and wellbeing among children which builds on the foundations we’ve laid through our Brownlee Foundation sponsorship, and we look forward to making an even bigger impact.”
