Everton FC has announced a new multi-year partnership with Ukrainian vodka brand Nemiroff.
It will become the football club’s “Official Premium Vodka Partner” and engage with fans through exclusive and immersive experiences. It will also receive exposure through pitchside LED advertising and on the big screens at Goodison Park.
“We are pleased to welcome Nemiroff to our growing partnership portfolio,” said Richard Kenyon, Chief Commercial and Communications Officer at Everton.
“Nemiroff is a well-established and growing vodka brand and we look forward to supporting their continued growth during the course our partnership,.
“I’d like to thank Nemiroff for choosing to partner with Everton and our partnerships team for securing this exciting new deal for the Club.”
🍸 Welcoming Nemiroff Vodka to the team as our new Premium Vodka Partner. The Spirit of the Blues meets a bold new flavour! 💙
— Everton (@Everton) November 22, 2024
⚽️ 'Cheering on! That's My Spirit'
In 2022, Everton announced that it had suspended, with immediate effect, all sponsorship arrangements it had with Russian companies – USM, Megafon and Yota. USM Holdings was the sponsor of its training ground and had made a one-off payment in 2020 to become naming-rights partner for its new stadium.
It took the decision after events in Ukraine and in support of its Ukrainian defender, Vitalii Mykolenko.
“We are incredibly proud to partner with Everton Football Club, an institution with a rich heritage that shares our values. This marks an important milestone for Nemiroff as we expand into the world of sports,” said Yuriy Sorochynskiy, CEO of Nemiroff.
“Just like football, Nemiroff is all about passion, unity, and celebrating moments that bring people together. Just like Everton, Nemiroff is rooted in tradition yet driven by the pursuit of excellence and growth.
“Both of our brands have a deep connection to the people we serve, and together, we are inspired by a vision of building a future where our communities thrive. This partnership is a reflection of our common indomitable spirit—one that celebrates history while striving for greatness.”
