McCain has hired McCann Content Studios as its social agency of record in the UK and Ireland, following a competitive pitch process.
“Opportunities this big don’t come around often and it ignited the whole agency,” said Luke Taylor, head of McCann Content Studios (MCS) in Manchester.
“McCain is one of those much-loved household favourites – fresh from an IPA Grand Prix win- and we can’t wait to get started.”
MCS will work with the food group on masterbrand and product channel campaigns across social channels.
“As one of the nation’s favourite brands, social media is a key part of our ecosystem for engaging with consumers,” added Mark Hodge, VP of marketing at McCain.
“We were looking for a strategic partner to support our ambitious plans, and during the pitch we were really impressed by the McCann teams’ energy and creativity. We are very excited about the possibilities the partnership presents.”
MCS was launched globally in 2023 to bring together the agency’s social, influencer and social commerce expertise.
Ingenuity acted as consultants during the pitch process.
