Manchester-based web and design agency Ultimate has led the rebrand of Workwell International into Workwell Global, following the company’s substantial acquisition of three leading recruitment brands – 6Cats, PGC, and WhiteFin Solutions.
Known for their expertise in international hiring and compliance, the merger establishes Workwell Global as a single, dynamic identity, ready to serve global recruitment needs for agencies and end hirers alike.
The merger was no small feat, with each company bringing their own reputation and specialist knowledge to the table. Ultimate’s mission was to seamlessly integrate their USPs into a cohesive and impactful brand identity. All this whilst embodying Workwell Global’s vision to simplify international employment compliance, embracing a “one-stop-shop” model to offer a full range of support from onboarding to payroll and compliance.
The rebrand upholds Workwell Global as a formidable player in the global recruitment landscape, with a refreshed identity and an intuitive, informative website at the centre of their expansion. The look and feel is led by a fresh colour palette, sleek typography, and flexible assets, bolstered by clear brand guidelines to ensure continuity and recognition.
With modern photography and visuals, Ultimate’s creative team ensured that the new brand captured Workwell Global’s “people-first” approach, with an emphasis on trust, industry expertise, and authenticity.
The new website goes hand-in-hand with this approach – going beyond aesthetics, to focus on UX and UI design to create an engaging, informative journey for users. Workwell Global’s digital presence offers a breadth of expert content and guides tailored to the recruitment and compliance sectors, ensuring real value and guidance for agencies and end hirers alike. Balancing both functionality and accessibility, the site is designed to accommodate growth and evolve with Workwell Global’s expanding client base.
By uniting the strengths of each entity into one dynamic brand, Workwell Global’s new look secures its reputation whilst reinforcing a bold commitment to future growth. Ultimate is proud to have played a role in the next step of their journey.
