As the festive period approaches, JD Sports is encouraging customers to embrace their own definition of family, inviting them to join in the celebration of authenticity and togetherness during this magical season.
In-store, consumers who have the JDSTATUS App downloaded will be able to bring JD’s family-focused Christmas campaign theme to life by visiting the ‘JD House’ photo booth to capture images with their own ‘family’. Those who post their photo booth images on social tagging @Jdsports and #JDHOUSE will be in with the chance of winning a £1000 JD gift card to spend on their favourite sports fashion essentials this Christmas.
Regional locations and dates:
- Metrocentre 30.11.24 – 01.12.24
- Glasgow Braehead 07.12.24 – 08.12.24
- Manchester Arndale 21.12.24 – 22.12.24
The family-themed competition ties in with JD’s 2024 Christmas campaign, ‘Family,’ which rolls out widely this week after debuting on JD’s socials last week.
The JD film, ‘JD: Family Portrait’, heroes five iconic British talents, each bringing their own authentic, real-life family connections to the forefront, providing a special insight into the private moments that matter most.
Popular figures from the world of British sport and culture are featured throughout. Central Cee is joined by three lifelong friends who have been there for him since day one, while Maya Jama and her two younger brothers Che and Omar are battling it out for the front seat of their mum Sadie’s car. Paddy the Baddy’s Christmas is a little different, as he, his wife Laura and their twin daughters, Margot and Betsy enjoy a family feast at his favourite Chinese restaurant in Liverpool.
While Trent Alexander-Arnold shares the screen with his niece Aura and his brother Marcell, Beta Squad – a collective that features best mates Chunkz, Niko Omilana, AJ Shabeel, Sharky and KingKennyTV, show a completely different take on what family can mean, with jokes headlocks, laughs and kick-abouts, joined by Chunkz’ nephew.
This year, JD’s festive message is a simple one: in a world where families come in every shape, size and form, it’s the bonds we forge that really matter. The 2024 campaign, underpinned by JD’s ‘Forever Forward’ platform, which launched with the 2023 Christmas campaign, strips away the superficial decorations often associated with the festive period, revealing the true essence of the holidays: the spirit of family.
Chris Waters, UK & EU Marketing Director at JD, comments: “Our JD ‘Family’ campaign honours not just the families we’re born into, but also those we choose along the way. At this time of year, the essence of family is woven into everyday life, and our campaign seeks to highlight the authentic connections and lived experiences of all forms of family. As the leading retailer in sports fashion and lifestyle, JD proudly showcases this year’s incredible talent alongside their families, celebrating the bonds that truly matter in moments that represent them.”
