Warrior extends sponsorship with Europe’s leading professional grappling event

Sports nutrition brand, Warrior, has signed a new sponsorship deal with Polaris – Europe’s largest professional grappling event.

The partnership will see Warrior continue as the exclusive sports nutrition partner for Polaris for the next 12 months.

Best known for its award-winning Warrior CRUNCH and Warrior RAW protein bars, the deal will see Warrior branding showcased at Polaris events, during broadcasts, on athletes’ kit, and through social media promotions, as well as collaborations with world-class fighters.

The new deal sees the introduction of the prestigious ‘Warrior of the Night’ award, and £1,000 as part of its sponsorship package, which had its debut at Polaris’ London event earlier this month.

This latest deal builds on the previous sponsorship partnership to drive brand awareness and follows a period of rapid growth for the company, which recently announced a turnover of £39m in 2024.

Kieran Fisher, founder of KBF Enterprises and Warrior, commented: “We are incredibly proud to continue our partnership with Polaris for another year. As someone who has grappled for many years, it’s exciting to see the sport’s continued growth and increasing mainstream
popularity.

“The Warrior range is developed to enhance the mental and physical performance of those who consume them and we know our products help people reach their goals, whatever they may be. We’re confident this sponsorship will allow the brand to further engage with our core
audience and create a lasting impact.”

Roy Billington, Polaris, added: “We’re thrilled to extend our partnership with Warrior. As the top name in grappling, we only align ourselves with the best, and Warrior’s ambition and world-class products make them the perfect partner.”

Warrior is owned by KBF Enterprises and was created with a single purpose in mind – to improve the athletic performance and mental focus of those who consume them. Their aim is to support individuals from all walks of life, whether they’re tackling a hardcore training session, workplace challenge, or student assignment.