Hatch, the London and Leeds-based creative communications agency, has been appointed by London Football Association (London FA) following a competitive pitch to launch its four-year initiative, ‘London For All,’ aimed at enhancing grassroots football across the capital.
Hatch, which specialises in PR, content production, social media and activation, delivered the launch of the new vision with an all-encompassing media plan last week called “London For All.”
The team visited a core representative of each of the five pillars of the new strategic plan over a 12-hour period, with each of them taking part in a symbolic “pass” that was maximised across social and organic media.
The day began at City Hall, the headquarters of the Mayor of London, who is the Patron of the London FA, with Paul Bickerton, Chief Executive Officer of London FA “kicking off” proceedings.
London FA, which has been in existence since 1882, serves as a cornerstone of grassroots football throughout London. With over 950 clubs, 5,500 teams, and 70,000 registered players, including 30,000 youth players and 650 players with disabilities, London FA is instrumental in promoting football as a key social and cultural activity across London.
Hatch Managing Partner, Matt Peden, said: “Grassroots sport, particularly football, is a huge passion for the team at Hatch and we are inspired by the new strategy to deliver an exciting launch for London FA. The new brand will no doubt resonate and appeal to a new generation of football enthusiasts across the captial, so we’re really pleased to have been chosen to work on such a compelling project for a great team.”
Paul Bickerton, CEO of London FA, added: “It was an incredibly proud moment for London FA to reveal months of hard work and consultation with our members, the FA, and our neighbouring County FA colleagues. Our vision is to serve London’s grassroots football family, and Hatch’s response to our RFP was in-line with our approach. We’ve really enjoyed working with them to help deliver this to members and stakeholders alike.”
