HUB handles Smyths Toys Winter catalogue creative brief

Smyths Toys has unveiled its highly anticipated 2024 Winter catalogue, with a helping hand from integrated agency HUB.

HUB has delivered full-page creative, lifestyle photography and art direction for several of Smyths Toys’ must-have ‘Hero Products’, including Real FX Disney Stitch, Flybar 6V Racer Bumper Cars, Ziggy the Robo Dog and Robo Kombat Tornado Battle Robots.

The shoot, which comprised eight different set ups and 13 different child models, was scamped, storyboarded, shot, wrapped and edited in only 10 weeks from receipt of the creative brief. HUB also delivered product videos for online listings and TV advertising campaigns currently airing across central Europe.

Helen Hudson, managing director at HUB, said: “We have had so much fun working alongside Smyths Toys on this project,” she said. “HUB
was chosen to deliver the shoot owing to our in-house studio capabilities and our stellar retail catalogue production experience, so we knew we could deliver the work to a very high standard. The quality of the resulting images and videos is something we are very proud of, and we’ve definitely made sure Smyths Toys’ own Hero Toys shine just as brightly in the Winter catalogue alongside the imagery provided by brand-name suppliers such as Barbie, Hot Wheels and LEGO. From scamping to post-production, our extensive retail experience and integrated offering allowed us to find the WOW moment for each of these products and elevate the off-the-page proposition.”

Smyths Toys’ free Winter 2024 Catalogue is available to pick up in-store and order online now.