Liverpool FC has promoted Kate (Pratt) Theobald to the role of Commercial Director.
New York-based Theobald has worked with the club since 2019 as its Head of Global Partnership Sales and takes over from Ben Latty, who became Chief Commercial Officer last season.
Before Liverpool, she was Director of Marketing Partnerships at The Madison Square Garden Company and Senior Account Executive at New York Yankees.
“I’m honoured to step into this new role at LFC, working alongside our global partnerships sales, partnerships central and delivery teams to further our vision of creating meaningful, values-driven partnerships around the world,” she said.
“I’m excited to build on the incredible momentum our team has achieved and continue aligning with partners who not only share our dedication to excellence but are committed to making a positive impact. It’s a privilege to work with brands that support LFC’s passion, global reach and values as much as we do.”
Since being at LFC, she established the club’s New York office for Fenway Sports Management (FSM) adding major names such as Expedia Group, Coca-Cola, Google, UPS and Peloton.
“Kate has been instrumental in building a powerful commercial framework that extends LFC’s values across the Americas and has helped us achieve tremendous growth in the region,” explained Ben Latty, Chief Commercial Officer at Liverpool FC.
“Over the past two years, she has continued to play a valuable role in driving our global partnership vision and leading an approach that brings value-driven partnerships to the forefront of LFC’s global strategy. Her dedication to fostering relationships internally and externally with market-leading partners are a testament to her leadership. We’re thrilled to see her take on this expanded role.”
