Matalan is launching its new festive campaign, created by McCann Manchester.
It’s the first Christmas creative based around its new brand platform: “We get it, we’ve got you.”
The 30second ad features The Mellings, a family of 5, dolled up in their best party togs, only to have their party interrupted by “relatable everyday scenarios” – board game fall-outs, running out of wrapping paper and so on.
“Grab the popcorn, our Christmas TV ad for 2024 is here! I think we can all relate to the Melling’s, where the realities of getting everyone picture perfect at Christmas time are the parts that don’t make it to Instagram! But, at Matalan we get it and we’ve got our customers during this fun but hectic season,” said Charlotte Dewhurst, Director of Marketing at Matalan.
It will air on ITV, Channel 4, Sky and Digital TV channels throughout November and December.
“We’re obsessed with Christmas in our house. As Diane Morgan puts it, ‘It’s the most wonderful time of year……. Right?’ But as most families know, it can feel like a bit of a mission,” explained Imogen Tazzyman, Executive Creative Director at McCann Manchester.
“Capturing those two sides of the same (chocolate) coin was so important to us – and we’re thrilled with the result. All the gorgeous festive chaos, wrapped up in a shiny bow. After all, glitter is for life, not just for Christmas.”
Media buying was handled by Havas Media Network, Manchester.
