Aston Barclay, a supplier of used vehicle remarketing services, has appointed digital performance agency IDHL to deliver its integrated digital marketing solutions across two brands.
IDHL is now a strategic partner for Aston Barclay and The Car Buying Group, offering paid media, SEO, data and creative services as part of a programme of work aimed at driving revenue growth.
To support this, IDHL’s Intelligence team is working to evolve both brands’ data strategies to enhance both customer experience and efficiencies across a series of target focus areas.
Sharon Palmer, director, group accounts and client success at IDHL, said: “We’re thrilled to start working with the team at Aston Barclay. This is a business which has 40 years of remarketing heritage and we look forward to amplifying their digital presence to accelerate their growth.
“Both brands under the Aston Barclay umbrella complement each other from an operational and commercial perspective, so we will work closely with the team to ensure that all their digital strategies are aligned to drive brand awareness and boost market share. By utilising data insights and data integration, the brands can each play their part in driving the future of this business.”
IDHL, which has three divisions – Intelligence, Performance and Web & eCommerce – has specialist teams across the UK focused on accelerating growth for clients with the delivery of integrated services. Predominantly working with luxury and fashion brands, financial services, industrials and professional services, IDHL works to accelerate business growth for clients.
Sean Russell, chief marketing officer at Aston Barclay, added: “At Aston Barclay, we aim to be the most trusted vehicle buying and remarketing brand in the UK. We believe that we can provide a compelling alternative in the market by excelling in customer experience across every touchpoint, be it physical or digital. The key to this is delivering products and personalised services that help our vendors and buyers grow their sales and profits.
“IDHL understood our business requirements and presented a strategic partnership that leverages data to unlock growth for our customers. It perfectly aligns with our plans.”
