Bookmaker Betfred has launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’
The exclusive product, a fixed odds numbers game featuring five live draws a day with a jackpot of £5m for every draw, now has a new hi-tech, purpose-built studio at head office in Birchwood, Warrington and is part of a major refurbishment project at Betfred’s HQ.
Betfred has also employed two new presenters for the relaunch, Joshua Littlehales and Grace Constantinou.
Littlehales, who has worked for Tameside Radio and LADbible, said: “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
Constantinou who is a media and performance graduate from Salford University, added: “I saw the studio when it was dust and walls and now to see it completed its very impressive.”
Betfred boss Fred Done said: “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”
Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023. The screens and lights were provided by Whitelight, while Monkey Scene provided the set construction.
The exclusive Nifty Fifty draw cis screened live five times a day in Betfred’s shops, online and on the @BetfredLotto YouTube channel.
