Altrincham-based digital agency Add People has partnered with the Law Society, becoming the first marketing agency partner in the society’s history.
The agency aims to provide value to the almost 200,000 legal professionals accredited by the Law Society, sharing advice and analysis on digital marketing through exclusive content.
Throughout the partnership, Add People will develop a range of content, including articles, webinars and podcasts, to answer questions and solve problems specific to legal businesses.
Commenting on the partnership, Add People’s chief marketing officer Peter Marshall said: “We’re very excited to be the first marketing agency to partner with this prestigious organisation.
“The Law Society represents the highest standards of the legal profession so we’re excited to bring our high standards in digital marketing to their members who will know how essential digital is to the customer journey.
“By working together, we aim to deepen the experience of our specialists in this area of marketing and become an industry leader, committing to our goals of innovation and expansion.”
Fiona O’Mahony, head of partnerships and sales from the Law Society added: “This partnership demonstrates an excellent opportunity to expand the knowledge of our members in a field that is an essential part of modern legal practices
All our work is focused on advocating for and improving our profession and we believe partnering with a full-service digital agency will enhance our offering and help them navigate the ever-shifting landscape of digital marketing.”
