Shoppers will be thrilled to hear that their favourite carrot, Kevin, is returning to our screens for more festive fun tonight (Monday, November 4).
The campaign, created by McCann, opens in a festive snowy village on Christmas Eve, but it soon transpires something is going on as a black and white van screeches into view. A series of humbug characters appear to capture the ‘Christmas Spirit’ before zooming off, leaving the once glowing village in darkness.
Luckily, Santa has Kevin the Carrot on speed dial and wakes him to give him an incredible assignment — break into the Humbug Headquarters and outsmart Dr Humbug and her humbug minions to get the Spirit of Christmas back.
Using cunning disguises and a case with a ‘false bottom’, Kevin and his wife Katie carefully avoid a series of dangerous situations and hilarious booby traps to try and save the day.
It all culminates with the humbugs having learned “Christmas is better when goodwill is returned.”
Jemma Townsend, marketing director at Aldi UK, said: “Would it even be Christmas without Kevin the Carrot on our screens? We’re delighted to bring back everyone’s favourite carrot for a ninth year to help the nation get into the Christmas spirit.”
Kyrsten Halley, marketing director at Aldi UK, added: “While the ad is packed with the light-hearted entertainment our shoppers have come to know and love, the message behind the campaign is a more serious one — we want to make sure everyone can have the best Christmas possible. It’s why we have a big focus on quality this Christmas, while making sure our prices continue to be unbeatable.”
Dave Price, CCO at McCann said: “Wow, year nine for Kevin the Carrot! I remember when he was just a little leafy shoot in the McCann veg plot! How he’s grown. This year’s ad is a bit of a blockbuster, as Kevin goes on a quest to rescue the Christmas Spirit. Once again Todd and Kylie, and all the team at Psyop have done an incredible job in bringing this story to life. Nine years have flown! But we think Kevin’s got a good few assignments to crack yet.”
