Perfect Storm has been appointed by Sterling Pharma Solutions to support the company on its next phase of digital transformation and global growth.
Following a competitive pitch, Perfect Storm has undertaken a three-month digital consultancy process for the company. The agency has created a roadmap of digital priorities, which it will now work on delivering for Sterling, as it targets new growth and a digital capability to match its global ambitions.
Perfect Storm will work in partnership with Sterling’s in house team to develop and deliver integrated campaigns, with a focus on website optimisation, SEO, PPC and paid media.
Sterling, which has six facilities in the UK, US and the EU, is a partnership development and manufacturing organisation (PDMO®). Operating for more than 50 years, it delivers active pharmaceutical ingredient (API), antibody drug conjugate (ADC) and peptide projects for its customers, which are used in life-saving medicines around the world.
Tom Downes, delivery director at Perfect Storm, said: “Sterling Pharma Solutions is at a really exciting stage of its development and needed a partner to support them with their next phase of growth both domestically and in international markets. We’ve been looking at the entire digital estate, but initial activity will centre around website improvements and trying to maximise opportunities in SEO and PPC. We’re really excited to help Sterling get the visibility and digital presence it deserves and to be working with the fantastic team there.”
Emma Greenwood, marketing director at Sterling Pharma Solutions, said: “We’ve been really impressed by the work to date from Perfect Storm. They’ve clearly understood our brief, got under the skin of our business and come up with a workable plan to drive results. We look forward to seeing what this partnership will deliver in the coming months, as we tackle the next stage of our growth as a business.”
