We can now reveal the winners from this year’s highly anticipated Prolific North Marketing Awards.
Marking the 12th edition of this awards ceremony, the Marketing Awards were hosted at an iconic venue – Manchester United Football Club – on 31 October where we celebrated top talent and creative excellence across the North’s marketing sector.
It was a night to remember, hosted by Eastenders and Waterloo Road actor Tom Wells, with hundreds of talented marketers uniting to celebrate their nominations, receive their awards, and dance the night away.
This awards ceremony couldn’t have gone ahead without the support of this year’s headline sponsor – Waypoint – and all of our 2024 category sponsors who helped make this year’s awards a reality: HUB, McCann Worldgroup, Sky History, Eastern Blok, Glaisyers, If Agency and Tall, as well as our incredible judging panel of industry leaders who you can read more about here.
Well done to everyone nominated and, of course, to the very worthy winners!
The Prolific North Marketing Awards 2024: The Winners
Full Service Agency of the Year: Evoluted
Highly commended: Move Marketing
Sponsored by Glaisyers
Also nominated:
- Bonded Agency
- Edison Media Limited
- Fantastic Media
- ICG
- One Agency
- Refinery
- Soap Media
PR Agency of the Year – Small: Be Broadcast
Also nominated:
- Catapult PR
Best In-House Marketing Team: LOFT
Sponsored by HUB
Also nominated:
- Stephensons Solicitors LLP
- Together Financial Services
Performance Marketing Agency of the Year: Impression
Highly commended: The SEO Works
Also nominated:
- Leeds-List
- Prospa
- Soap Media
Best Marketing Technology: Campfire
Also nominated:
- Linklo
Best B2C Marketing Campaign: Spike & Planet Sport
Also nominated:
- Bonded & Pink Boutique – Delivering record growth using an integrated approach to paid search and social
- Edison Media Limited & The University of Derby – 2024 Clearing Campaign
- House Digital & Modern Milkman – Moo-ving up the SERPs
- Impression & MOTORS – From leads to keys: Driving paid media success
- Northern Trains – Winning over the North’s true commuters
Best B2B Marketing Campaign: Tribepad – Stop The Bias
Highly commended: SocialChain & LinkedIn – Finding an “In” with Gen Z career starters on LinkedIn UK’s TikTok channel
Also nominated:
- Bupa Business – Let’s Get Growing
- Freshfield & Lancashire County Council – Launch of Boost; Lancashire’s Business Growth Hub
- Impression & The Access Group – Delivering a search-first premier strategy
- Plinkfizz & Electroserv – Sales Growth
- Refinery & Dulux Trade Vinyl Matt – Really (really) high coverage paint
Best B2C PR Campaign: No Brainer & Checkatrade – Raising the Roof on Apprenticeships
Also nominated:
- Be Broadcast & Yorkshire Building Society – Giving People Mortgage Hope
- Be Broadcast, Brazen & Paul Carroll Publishing – Pages to Parliament: Shaping the Assisted Dying Debate
- Catapult PR & Levens Hall and Gardens – Topiary on Tour
- Impression & Marmalade – Overcoming roadblocks: Highlighting the impact of the driving test backlog
Best B2B PR Campaign: Definition & Benenden Health – Highlighting the Gender Health Gap
Highly commended: Together Financial Services – Opening Doors since 1974
Also nominated:
- BIG Partnership & The Cumberland Building Society – Supporting the UK’s Under Siege Hospitality Sector
- Catapult PR & McCarron Coates – The Hierarchy
- Tribepad – Stop The Bias
Best Small Budget Campaign: Be Broadcast, Brazen & Paul Carroll Publishing – Pages to Parliament: Shaping the Assisted Dying Debate
Highly commended: Plinkfizz & Electroserv – Sales Growth
Also nominated:
- Be Broadcast & Moobs – James Richards’ Battle for Male Breast Cancer Visibility
- Be Broadcast & Yorkshire Building Society – Giving People Mortgage Hope
- Bonded & Darts Corner – Hitting organic search bullseye amidst darts’ boom in popularity
- Catapult PR & Levens Hall and Gardens – Topiary on Tour
- HAVAS Red & Manpower Group – DISRUPT THE TECH LAYOFFS: EXPERIS
- The Broadway Shopping Centre & Shoppertainment Management – The Broadway’s Green Promise
Best Mid-Range Budget Campaign: Route Agency & First Bus – Responsive Ads Driving Passenger Growth
Also nominated:
- Hillsgreen & Promar International – Farm Business Survey
- Leeds-List & LeedsBID – Summer of Colour
- The Good Influence & WillPowders – Powered by WillPowders
- Together Financial Services – Hidden Gems
- Tribepad – Stop The Bias
Best Large Budget Campaign: Edison Media – JD x Adidas Originals
Highly commended: Northern Trains – Winning over the North’s true commuters
Also nominated:
- Energy Saving Trust & Electricity North West – Take Charge
- Together Financial Services – Opening Doors since 1974.
Best Brand Building Campaign: Powerhouse & Majestic Wine – There’s a story behind every glass
Also nominated:
- Escode – Rebrand
- Good Morning Digital & Showtown – If you love Blackpool…
- Premier & Nordoff and Robbins – The Northern Music Awards 2024
- Together Financial Services – Opening Doors since 1974.
Best Integrated Campaign: Bupa Business – Let’s Get Growing
Sponsored by McCann Worldgroup Leeds
Also nominated:
- Alliance Manchester Business School – Be more than you ever imagined
- Freshfield & Preston Partnership – Relaunch of Preston Partnership
- House Digital & Fox Pharma – Moving the Needle on Digital Performance
- Impression & GazeboShop – Sleighing the Slump: Unwrapping Gazebo Demand Success in the Colder Months
- No Brainer & Checkatrade – Raising the Roof on Trades Careers
- Northern Trains – Revenue Protection Buy Before You Board
- Refinery & Boost Drinks – ’There’s a Boost for that’
- Refinery & Manchester Arndale – ’We do us. We are the Arndale’
Best PPC Campaign: Bonded & Primal Strength – Pumping Record Sales Through PPC
Also nominated:
- Bonded & Pink Boutique – Delivering record growth using an integrated approach to paid search and social
- Impression & Cancer Research UK – Shining new light on legacy revenue drivers
- Novi.digital & Property Data – Investing in Clicks and Mortar
- One Agency & Scare City
Best Influencer Marketing Campaign: The Good Influence & Weleda – London Fashion Week x TikTok Shop
Also nominated:
- 2mee Ltd & William Hill Limited
Best Search Marketing Campaign: Hot House Digital & TOG24
Highly commended: Edge45 – Becoming A Client of …. Edge45! SEO Growth Strategy from Local to National
Also nominated:
- Bonded & Darts Corner – Hitting organic search bullseye amidst darts’ boom in popularity
- House Digital & EGO – Slaying the SERPs and Securing Position #1
- No Brainer & Places for People – Delivering organic growth for shared ownership
- Quirky Digital & Bell Lamb and Joynson – Turning blog content into conversions with sustainable SEO
- Spike & Planet Sport
Best Social Media Campaign: Good Morning Digital & Showtown – If you love Blackpool…
Also nominated:
- Edison Media Limited & Madame Tussauds Blackpool – ’Harry’s Coming Home’
Best Social Purpose Campaign: Be Broadcast & Moobs – James Richards’ Battle for Male Breast Cancer Visibility
Also nominated:
- Be Broadcast, Brazen & Paul Carroll Publishing – Pages to Parliament: Shaping the Assisted Dying Debate
- Eleven & Royal College of Psychiatrists – Act against racism
- Energy Saving Trust & Electricity North West – Take Charge
- Hitch Marketing & Small Steps Big Changes – Feed Your Way: making Nottingham a breastfeeding-friendly city
- The Broadway Shopping Centre – Shoppertainment Management: Bradford’s Largest Sensory Room
- Tribepad – Stop The Bias
Best Use of Data & Insights: Route Agency & First Bus – Responsive Ads Driving Passenger Growth
Highly commended: Campfire – Spark
Also nominated:
- House Digital & Love Savings Group – Good Things Come to Those Who Create Data-Led Content
Best Tourism & Leisure Campaign: Vivid & Visit Isle of Man & Isle of Man TT – THERE’S MORE TO iTT
Highly commended: Calvin Marketing / TMC & Holmes Chapel Partnership – Harry’s Home Village Tour
Also nominated:
- Catapult PR & Levens Hall and Gardens – Topiary on Tour
- Edison Media Limited & Sandcastle Waterpark – The Last Splash
- Good Morning Digital & Showtown – If you love Blackpool…
- Impression & Norse Atlantic Airways – Elevating Norse, One Flight at a Time
- Northern Trains – Revenue Protection Buy Before You Board
- Route Agency & First Bus – Responsive Ads Driving Passenger Growth
Best Health Campaign: The Good Influence & Pharmacy2U – NHS Contraceptive Service
Also nominated:
- Bonded & Fresh – Using real survivors to drive smoking behaviour change
- SocialChain & Holland & Barrett – From checkout to checking in: Making Holland & Barrett the go-to destination for trusted advice in the health and wellbeing space on social
Best Education Campaign: MC2 & Teesside University – Relaunching professional apprenticeships
Highly commended: UA92 – Bring It
Also nominated:
- A&P & University of Salford Manchester – My Story
- Alliance Manchester Business School – Be more than you ever imagined
- Edison Media Limited & The University of Derby – 2024 Clearing Campaign
- Freedom Media Group & LMA – Plugged In
- Northumbrian Water – Bin the Wipe
- The Behaviours Agency & West Midlands Combined Authority – Get comfortable with numeracy
Best Professional & Financial Services Campaign: Bupa Business – Let’s Get Growing
Also nominated:
- Catapult PR & McCarron Coates – The Hierarchy
- MC2 x British Business Bank – £660m for the North
Best Property & Construction Campaign: Bruntwood SciTech – Powering Economies Through Innovation Campaign
Also nominated:
- No Brainer & Places for People – Building growth for shared ownership
- theEword & Latimer – Empowering Homebuyers: harnessing audience insight & digital strategy to overcome barriers to Shared Ownership
- Together Financial Services – Opportunities & Outlook: the future of commercial the property market
Best Ecommerce/Retail Campaign: Mabo & Trade Radiators – Driving Traffic and Boosting Sales with a Pinterest-Powered Meta Funnel
Also nominated:
- Bonded & Pink Boutique – Delivering record growth using an integrated approach to paid search and social
- Bonded & Primal Strength – Pumping Record Sales Through PPC
- House Digital & EGO – Slaying the SERPs and Securing Position #1
- Paladin Marketing & Kohinoor Joy – Taking an Indian sauce brand from a challenger to the UK’s fastest growing
- The Good Influence & WillPowders
Best Food & Drink Campaign: SKYMAGIC x Greggs – Launch of the Festive Bake
Also nominated:
- Refinery x Boost Drinks – ’There’s a Boost for that’
Best Sport Campaign: Another Concept & RugbyPass – Rugby World Cup 2023
Also nominated:
- Fantastic Media x Huddersfield Town – Everything Together
- Paladin Marketing – AMT Play website
Best Not-for-Profit Campaign: Leeds Hospitals Charity – Leeds Bear Hunt
Also nominated:
- Calvin Marketing / TMC & Holmes Chapel Partnership – Harry’s Home Village Tour
- Energy Saving Trust & Electricity North West – Take Charge
- Premier & Nordoff and Robbins – The Northern Music Awards 2024
- The Accidental SEO & On The Edge – Reconnecting with nature through search
- The Broadway Shopping Centre – Shoppertainment Management: Bradford’s Largest Sensory Room
- This Generation Communications – Football For Change
- Triangle PR & Belong Villages – Never Mind the Generation Gap
Prolific Marketing Rising Star Award: Caitlin Dunbar – One Agency
Also nominated:
- Chloe Bailey – LOFT
- Ellie Barnett-White – Superfly Marketing LTD
- Ellie Rogerson – One Agency
- Freya Wilson – Bonded Agency
- Joshua Clegg – One Agency
- Lily Robinson – Edison Media Limited
Prolific Marketer of the Year: Chris Cotterill – Tribepad
Also nominated:
- Ali Kakvi – Castor
- Bethan Vincent – Open Velocity
- Craig Hannan – The Anfield Wrap
- Hayley Clucas – Caspian Insurance
- Jonny Kenyon – AppCheck Ltd & Marketing Dribble Podcast
- Kirsty Rushton – Plinkfizz
- Lauren Eley – One Agency
- Mitchell Harrison – Wriggle Marketing
- Samuel Marriott-Dowding – Marriott Communications
- Tom Walsh – Tangent
Prolific Marketing Aspiring Leader Award: Alex Grice – Edison Media Limited
Also nominated:
- Ally Boldan – instantprint
- Amy Kennedy – One Agency
- Brennah Lawton – Plinkfizz
- James Parker-Aiken – Swift Cheshire
- Shannon Liu – Paladin Marketing
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