Essity has appointed PR Agency One to lead its B2B communications in the UK and Republic of Ireland.
The Manchester agency has been hired to raise the group’s profile and reinforce its position as an industry and category leader across its brands including TENA, Tork, Cushelle, and Bodyform.
“Essity is in better shape than ever and we have a great story to tell in business media. Whether it’s news around our profitable volume growth and market share gains, to the validation of our net zero targets and investment in UK manufacturing, it’s essential to have a strong communications partner who understands the complexities of our industry and target audiences,” explained Gareth Lucy, Communications Director UK & ROI at Essity.
“PR Agency One’s proven track record in B2B communications and their innovative approach aligns perfectly with our goals. We are confident that this collaboration will help us effectively communicate Essity’s value proposition, highlighting our commitment to breaking barriers to well-being and contributing to a healthy, sustainable, and circular society.”
PR Agency One will focus on securing editorial opportunities in trade and business publications, focusing on communicating Essity’s corporate strategy, commercial successes, and thought leadership.
“As an organisation which exists to help maintain personal wellbeing, Essity is an important and high-profile international brand which has customer dignity at its heart,” added Stephen Sanders, Associate Director at PR Agency One.
“Our campaign is led by the brand’s values and we are hugely appreciative of the opportunity to tell Essity’s corporate story. Whether that be the commitment to sustainability, tacking period poverty or ensuring products meet changing needs of elderly care, our goal is to ensure that Essity’s story resonates with its audiences and highlights the positive impact on both people and planet.”
