McCann’s Global COO joins Stein IAS

Kate MacNevin, the Global Chief Operating Officer at McCann Worldgroup is joining Stein IAS.

The Cheshire agency has appointed MacNevin as its Global CEO, she’ll also be Executive Chair of parent company, MSQ B2B.

The industry veteran brings more than 3 decades of experience to the group, including 18 at McCann, where she rose from leading its Canadian General Motors business, to becoming Executive Director of Global Operations for Commonwealth/McCann.

More recently, she lead MRM, McCann’s global direct and digital marketing agency, as Global Chairwoman and CEO. 

“MSQ stands out as an independent group that puts clients at the heart of everything it does. It’s entrepreneurial spirit, unique proposition, and collaboration between its agencies to deliver results attracted me to the position,” said MacNevin. 

“With this nimble model the group has created, the possibilities are endless. B2B is operating more and more with strategies from the D2C landscape and with the power and scale of MSQ, we can help clients move with the speed of their consumers, effectively, with no guardrails to hold us back.”

MacNevin will lead Stein IAS’s leadership team including Chairman and Chief Brand Officer, Tom Stein and Global President, Craig Duxbury. She’ll report to MSQ’s Board and Executive Director, Kate Howe. 

“Attracting an agency leader with Kate’s track record is huge for us and a testament to the trajectory of MSQ and Stein IAS,” said Kate Howe, Executive Director at MSQ. 

“Her expertise in managing scaled global operations will be invaluable as we execute on MSQ’s ambitions to create agency hubs across the US, UK, mainland Europe and Asia. I’m thrilled that she has chosen to join MSQ and I look forward to working closely with her as we build out our B2B offering.”

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