Manchester analytics and CRO agency Fabric Analytics has been named an official Google Analytics Partner, one of just 30 agencies in the UK to hold the position.
The new partnership solidifies Fabric’s position as a trusted provider of advanced Google Analytics 4 (GA4) solutions, helping businesses across the UK and beyond make data-driven decisions that drive performance and growth.
Fabric has developed a reputation for offering top-tier GA4 audits, configurations, and conversion rate optimisation (CRO) strategies tailored to its clients’ needs. With this Google Analytics Partner status, the agency is set to provide even more value, leveraging enhanced tools and insights from Google to help brands maximise their data strategies.
As a Google Analytics Partner, Fabric now offers exclusive access to advanced training, support, and features that benefit clients working with GA4 and the wider Google ecosystem.
Ric Riley, tech lead and co-founder of Fabric Analytics, said: “Achieving Google Analytics Partner status is a huge accomplishment for us and a testament to our team’s expertise in GA4. We’re excited to build on this partnership and continue to support our clients with even greater resources, helping them harness the power of their data.”
Daniel Wigley, managing director and co-founder of Fabric Analytics added: “We’re here to take on the ‘big agencies’, we’ve just focused on clients, solutions and people, not margins. We’re serious about investing in the best solutions for clients and this recognition from Google reinforces that.”
Fabric works with a wide range of clients, including leading brands such as The Works, Sweaty Betty, Castore, Freemans, Card Factory and Astrid & Miyu, providing them with actionable insights and expert guidance on their digital analytics strategies.
This milestone comes on the back of a recent office move, several strategic new hires, and multiple new client wins in the last quarter.
