WeRoad is taking over Manchester’s OOH sites, as well as social media, with Holiday Reaper, a humorous yet thought-provoking campaign that sheds light on the alarming reality of lost annual leave.
As it’s the time of year where HR departments around the country are preparing for their annual ‘use it or lose it’ email to remind their people to take their remaining holiday allocation, and following a recent TimeTastic survey that revealed over half of workers don’t use all their annual leave, independent creative agency DUDE London created a campaign that takes on the guise of a horror film trailer.
Holiday Reaper features a monstrous entity that thrives on unclaimed leave. The protagonist,
Sophie, faces the terrifying consequences of neglecting her annual leave, including endless work hours and the monotony of office life. Through this chilling narrative, WeRoad aims to remind workers of the importance of using their vacation days and positions itself as the essential getaway needed before it’s too late.
As well as the video, the campaign also features wild posters in sites around London and Manchester.
Justyna Chlopecka, marketing manager at WeRoad UK, said: “We wanted to tap into that deliciously retro 80s horror vibe for this campaign. You know those classic slasher films where teenagers make questionable decisions? Well, not using your holiday allowance is basically the workplace equivalent! Our Holiday Reaper campaign channels the classic 80’s horror movie, but instead of running from a masked killer, our protagonist is running from the scariest thing of all – watching their annual leave vanish into the void.
“It’s a tongue-in-cheek way to remind people that letting your holidays slip away is scarier than any 80s horror movie monster.”
