Leeds-based performance-led marketing communications agency, Source, has landed the PR strategy brief for nationwide capital solutions provider Skipton Business Finance.
The North Yorkshire-based client, which supports UK SMEs in fulfilling their aspirations by providing capital solutions that support their ambitious plans, has turned to Source to build its brand awareness and increase online visibility.
Source will support Skipton Business Finance with its digital marketing and lead on PR and SEO strategies to reach and raise awareness amongst SMEs and reinforce the brand’s position in core sectors, such as recruitment and manufacturing, with further expansion into new ones.
Matthew Shepherd, chief commercial officer at Skipton Business Finance said: “Source really impressed us with its strategic thinking, creative ideas and proven track-record in delivering excellent results for clients also in the finance industry. They join the business at such an exciting time, given that we’re eager to grow and build new, positive relationships. We’re confident that Source will help spearhead our marketing strategy to help us achieve our business goals.”
Daniel Kennedy, director at Source, added: “It’s great to expand our portfolio of finance clients and deliver our expertise in PR, digital strategies, and marketing solutions. Our team excels in delivering coverage that resonates within the client’s industry, driving engagement and enhancing brand visibility. To partner with Skipton Business Finance and build upon their reputation is an exciting opportunity and a challenge we are all looking forward to.”
The Skipton Business Finance win comes on the back of landing briefs with UVAC, Northern Trek, Stridon and CMP Products. Source works across PR, SEO, paid digital and social media and provides strategic guidance to both B2B and B2C clients across the UK.
