THG Studios, THG Ingenuity’s award-winning integrated creative agency, has unveiled iLab (Innovation Lab), a new tool which puts generative AI at the heart of the creative and analytical process for marketing and advertising campaigns.
iLab uses AI to deliver dynamic, personalised, and visually compelling content at scale for brands including Myprotein, Beauty Expert and Disney. By leveraging AI innovation, iLab will empower brands to enhance their storytelling, optimise content production, and engage audiences.
Key features include:
- Generative AI for visual content creation: Expert creative technologists utilise advanced AI algorithms to blend new and existing product photography with AI-generated backgrounds, while also creating original images and video content, providing brands with distinctive, high-impact assets that stand out.
- Data-driven creative solutions: Employing AI to analyse market trends and consumer behaviour and create detailed target audience profiles, ensuring content is optimised for engagement and performance.
- Scalability and Flexibility: Enabling brands to produce large volumes of customised content quickly, ensuring they stay ahead in today’s fast-paced digital landscape.
Through iLab, THG Studios will explore new possibilities for visual marketing by integrating AI with existing creative workflows. This includes automated image and video generation, adaptive design tailored to audience preferences, and scalable solutions that keep up with the ever-growing demand for personalised content. Clients across various industries will benefit from faster, more efficient content production while maintaining high standards of creativity and quality.
As part of THG Ingenuity’s end-to-end e-commerce and brand-building technology platform, iLab will integrate seamlessly with THG Studios’ existing services, offering clients a holistic approach to content creation. By leveraging cutting-edge technology and creative expertise, iLab can drive creative possibilities, elevate creative output and provide brands with exclusive access to innovative technologies and strategic insights.
Cat Mellor, director of creative services, THG Studios said: “With the launch of iLab, we’re at the forefront of blending technology and creativity. Our goal is to redefine how brands approach content creation by combining the best of our team’s experience, creativity and talent with AI to deliver high-impact, innovative visuals that resonate with customers in real time.”
