B2B marketing agency, Fifth Ring, has named Jennifer Maclennan as its first Group Managing Director.
She’s been promoted to the newly created role at the Aberdeen agency as it seeks to focus on “significant growth.”
Maclennan has been at the agency for more than 8 years, the last 4 of which as its Regional Director for Europe.
“I am truly honoured to take on this exciting new role and continue my journey with Fifth Ring. Being part of this incredible team and contributing to a company I have so much passion for has been a highly rewarding experience,” she explained.
“In my new role, I will continue to maintain and enhance positive client relationships, whilst taking on new operational challenges and ensuring Fifth Ring owns the space in global B2B marketing.
“Together with Ian, Steve and our Regional Directors, Debbie Ho in Asia and Todd Gregory in America, I look forward to growing the company and supporting our talented team to build on the strong foundation and positive momentum we have created.”
Headquartered in Aberdeen, the company also has offices in Singapore and Houston.
In the role, Maclennan will take overall responsibility for all operational activities and support sustained growth and continued expansion into new markets.
Founder, Ian Ord, will focus on global revenue growth, international expansion, and acquisitions, while Steve Milne, its Group Director of Strategy, will be responsible for brand projects and strategy for clients on a global basis.
Today’s new follows previous internal promotions, which saw Sarah Gray become Head of Client Services, and Dr Chloe Hodge, Head of Brand.
“We’ve enjoyed spectacular growth over the past few years, and as our business becomes more complex, we recognised the need to expand our senior team,” said Ord.
“Jennifer’s promotion will increase our leadership bandwidth, ensuring we can continue building on our success. We are excited about the trajectory of the business and the opportunities that affords us to attract new talent and further diversify our client portfolio. We are committed to international expansion, both organically and through further acquisitions.”
