Free-from brand, Kirsty’s, has joined forces with Leeds’ Live & Breathe for a new growth campaign.
The creative agency has been brought in to elevate its brand portfolio and launch new high protein meal offering, Prep’d.
“We’re so excited to be working with Live & Breathe as we take the Kirsty’s brand to the next level,” said Kirsty Henshaw, founder of Kirsty’s.
“Their expertise, creativity, and passion for what they do align perfectly with our vision. Live & Breathe have played a pivotal role in the brand strategy for Kirsty’s and marketing the launch of our new high-protein ready meals range, Prep’d Protein, which is an exciting expansion for us. I’m confident this partnership will help us connect with even more consumers who share our values and love for great-tasting food.”
The agency will work across strategy, packaging design, web, social and influencer, retail execution and product shoots.
“We’re thrilled to be working with Kirsty’s during such an exciting period of growth,” added Emma Donohoe, Senior Account Director, Live & Breathe.
“Kirsty’s has built a trusted and beloved brand over the years, earning a loyal customer base through its commitment to quality and allergen-free products. We’re excited to see them expand into a new demographic with the launch of Prep’d, as well as looking forward to supporting their growth and helping them expand overall.”
