Lancashire design studio, Studio Up North (SUN), has revealed the new look of luxury brand, Fitzroy of London.
The designer and manufacturer of inclusive bathrooms has bases in Mayfair, Rome, Paris, Hong Kong and Dubai.
As part of its vision to become the leading provider of washroom products in the UK, it commissioned Studio Up North (SUN) to conduct a full rebrand to highlight “empowerment, self-expression and joy,” and to define Fitzroy of London’s unique position in the bathroom sector.
“We are delighted with the exceptional work delivered by SUN design agency,” said Fitzroy of London’s Marketing Manager, Victoria Cornfield.
“Their deep understanding of our target audiences and brand essence allowed them to capture the very spirit of Fitzroy of London, resulting in a stunning new brand identity that perfectly aligns with our vision.”
The Rossendale agency also created its new product guide, to “reinforce its position as a leader in luxury accessible design.”
