Fashion, beauty and lifestyle agency Avant PR is celebrating four client wins as Q4 gets underway, having been appointed by beauty brands Memoize London, Logic and Silvina London, and baby development class company Bloom.
Premium perfumery Memoize London has recruited Avant to raise the media profile of its brands including EAU.MG, Adscenture, Pictor Parfums and the eponymous Memoize. Avant will tap into the USPs of each brand, alongside their unique and striking bottle designs, to build on brand awareness via press coverage across beauty lifestyle, high end and trade publications.
The agency has also been taken on by new skincare brand Logic, promoting its debut product the Daily Ceramide Facial Oil – a multi-tasking oil packed with peptides, glycerol, squalane and jojoba oil to hydrate, protect and replenish the skin barrier. Focusing on its myriad benefits to skin as well as its ability to help streamline a skincare routine, Avant will promote the product to beauty, lifestyle and luxury publications as part of its launch campaign.
Further adding to Avant’s beauty roster, the agency has been appointed by Silvina London, to manage ongoing media relations for its grey hair care range, spanning national mainstream and beauty-focused press. Founded by grey hair model Silvina Neder with the mission of empowering shoppers to embrace their natural grey hair journey, the range comprises shampoo and conditioner designed to enhance the health of grey hair, utilizing naturally derived pigments from blue magnolia and a natural starch, to eliminate brassiness and ensure hair remains vibrant without turning it blue.
Bloom Baby Classes has also appointed Avant to promote its franchise of over 100 nationwide baby
development classes. Tapping into the team’s expertise on parenting and baby brands, Avant will work to raise awareness of the classes, which aim to work on sensory and developmental skills in babies from six weeks up to toddlers, using bespoke designed props and set to original music. The agency’s campaign will span national and regional media, incorporating mainstream and parent-focused publications.
Ellen Kelly, Founder and CEO of Avant PR, said: “Memoize, Silvina London, Logic and Bloom make really interesting additions to our client portfolio – each brings something completely new to the agency, and we are looking forward to communicating their unique brand ethos and product offerings to the media.”
The new clients join Avant PR’s roster of health, beauty and lifestyle brands, which also includes Nicky Clarke, KinKind, Serenoa and CocoLuxe.
