International childcare services provider Partou has partnered with Leeds-based digital marketing agency Black Lab Digital to enhance its child development vision.
The partnership, born out of Partou’s need for a cohesive and effective approach to their online presence, is already reshaping strategies around child enrollment and staff recruitment.
Dutch-HQd Partou faced a digital crossroads, grappling with fragmented marketing efforts handled by various suppliers. Needing to set clear performance metrics and ensure responsiveness to market demands, Partou needed to develop an effective digital marketing strategy. It sought a partner to bring clarity, expertise, and a seamless strategy to their marketing efforts – enter Black Lab Digital.
Black Lab’s reputation for transparent communication, deep industry knowledge, and expertise in local lead generation immediately resonated with Partou. Its ability to set clear objectives, establish key performance indicators (KPIs), and adapt quickly to industry changes made it the perfect partner. The teams also shared undeniable chemistry, creating a strong foundation for collaboration.
Black Lab director, James Starkey, said: “We realised nothing sits still in Partou’s world. Our plan had to be robust yet flexible, capable of delivering immediate results while laying the groundwork for long-term success.”
Transitioning from multiple suppliers to a unified digital strategy can be a complex process, but Black Lab made it seamless for Partou. The agency took on the heavy lifting, managing platform access, improving tracking systems, and ensuring the transition was smooth and efficient.
One early hurdle occurred when Partou’s previous suppliers abruptly turned off their ads, leaving a void in digital presence. Black Lab quickly stepped in, building and launching new ad campaigns, gaining fast approvals, and restoring Partou’s visibility online. This swift response set the tone for the partnership’s agility and effectiveness in a fast-moving digital landscape.
Within the first few months of the partnership, Black Lab has already delivered quick wins for Partou, including:
- Rapid deployment of new ad campaigns
- Improved tracking systems and clarity on KPIs
- Replacing a fragmented marketing strategy with a cohesive, data-driven approach
Looking ahead, Black Lab Digital aims to strengthen systems and strategies laid in 2024 and prepare for explosive growth in 2025. The focus will shift to automating data flows, expanding budgets, and testing new platforms to drive innovation in digital marketing.
“Working with Partou is incredibly rewarding. Their trust in our process and openness to innovation aligns perfectly with our values. We’re excited to continue this journey and push the boundaries of what’s possible,” said Starkey.
